The program marks the return of Willie Revillame to Philippine television and his return to his original network, GMA Network, where he hosted Lunch Date with his close friend Randy Santiago in the 1980s. Wowowin is produced by Revillame’s WBR Entertainment Productions, Inc. serving as a blocktimer on GMA Network, and friend Randy Santiago served as the program’s original director. The music video of Wowowin was released online, the theme song was composed by one of Revillame’s close friend, Lito Camo, musical arrangement by Albert Tamayo, and directed by Josh Fernandez.
Proving to be a strong contender in its weekend timeslot, Wowowin was granted extended airtime and became a co-production in late 2015 between WBR Entertainment and GMA Network. Another milestone was reached in February 2016, with Wowowin being promoted to GMA Network’s Telebabad block with another airtime extension, serving as the lead-in to the network’s flagship national evening newscast,
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